Artmap

A birthday gift
inspired by you.

Art Map
Art Map
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The Artmap Story


We value every journey you take with us.

To celebrate these journeys and give you
the personal recognition
your birthday deserves,
we created the Artmap project.

It’s an innovative marriage of travel data and
bespoke art,
which transforms your travels
with Cathay Pacific and Cathay Dragon
into painted journeys that are uniquely yours.

In collaboration with renowned Hong Kong
digital artist Henry Chu,
we applied
your flight details from the past year to
a tailor-made
digital art formula.

The Artmap was created by plotting
your journeys on a world map,
then tracing them
using special brushstrokes inspired by
contemporary Chinese art.

A one-of-a-kind gift for someone who knows
how to travel well.

Happy birthday, and we look forward
to painting
more pictures together.


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The Artmap Transcript


[On-Screen Text]

“PICTURE YOUR JOURNEYS WITH CATHAY PACIFIC
AND
CATHAY DRAGON THIS PAST YEAR.”

Thick and thin brushstrokes trace your flight routes on a world map.

The map disappears,
and dots appear like paint droplets.

[On-Screen Text]

“A BESPOKE WORK OF ART INSPIRED
BY YOUR TRAVELS.”

More dots appear, completing the piece.

[On-Screen Text]

“HAPPY BIRTHDAY”

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